Film brochure
Iro Mavrogeni

Worldwide Opportunities on Organic Farms - Storytelling Platform

WWOOF-USA is part of a worldwide effort to link visitors with organic farmers, promote an educational exchange, and build a global community conscious of ecological farming practices. Our team visited one of the host farms in the Bay Area, which led to the creation of a storytelling platform, a microsite which acts as a medium to further enhance communication for this community of farmers and volunteers.

With a host directory of 2,058 farms and many more volunteers, WWOOF entails a big number of members, who are interested in sharing their experiences, portraying their farm and providing insight to the practices and techniques exercised. The WWOOFers on the other side are given a platform to upload videos showcasing their experiences or personal preferences.

Tags: UI, Website, Content strategy, Site architecture, Responsive, Video Platform Credits: Work done while at Elefint Designs. Creative-, Art Direction & Design: Iro Mavrogeni

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San Francisco, CA