Kalypso Yachting is a family owned sailboat rental business based in Athens, Greece. The project consisted of the development of their identity, which further extended into the creation of the company’s website and flyer. The logo consists of a minimalistic visualization of a sailboat. The dynamic combination of the sails transmit the notion of sailing, while the elegant embodiment of a greek flag in the front sail, states the location of the sailboat company.
The brand colors reflect the blue colors of the mediterranean sea and the topographic map functions as a connotation to the oceanic topography of Greece. The website for Kalypso Yachting is structured with the user in mind and provides important information as well as a lot of additional technical and service insights. Beautiful photography throughout the responsive site transports the user to the beautiful Greek islands and revives the sense of adventure and sailing.
Tags: Identity, UI, Content strategy, Site architecture, Conceptualization, Design, Flyer Credits: Work done while at Elefint. Creative- Art Direction & Design: Iro Mavrogeni