Iro Mavrogeni

"Carlsbad Is Where..." Integrated Campaign

To amplify the city of Carlsbad’s unique, community-focused image, we partnered up with Visit Carlsbad to create a multichannel digital campaign centered on the idea that Carlsbad is where great stories are made. Featuring creative video content, a comprehensive social strategy, and a successful interactive contest, the “Carlsbad is Where…” campaign created major buzz and drew sweet, funny, and wild stories from Carlsbad fans of all ages.

We created a colorful, interactive page for, which features stories, video content, and CTAs to encourage visitors to get involved with the brand through email or social channels. The site is based on the Isotope framework, which allows the tiles to expand and reveal further content and simultaneously & automatically shuffle the rest of the tiles to position.

Tags: UI, Web design, Content strategy, Site architecrute, Conceptualization Credits: Work done while at Mindgruve Creative Direction: Clint Walden Art Direction & Design: Iro Mavrogeni

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San Francisco, CA