Iro Mavrogeni

Visit Carlsbad Website

Visit Carlsbad, the Destination Marketing Organization for Carlsbad, CA, approached us with the request to refresh their online brand. After conducting a full site content and SEO audit, in-depth site analytics and a competitor analysis, we worked on tone development, content creation, and development.

We designed a wide range of landing pages, display ads, online contest material and social media campaigns, resulting in a impressive rise in user attraction, user engagement, as well as hotel bookings. The custom photography successfully portrays the lifestyle and unique character of this beautiful village by the sea.

Tags: UI, Web design, Content strategy, Site architecture, Analytics, Conceptualization, Iconography
Credits: Work done while at Mindgruve
Creative Direction: Clint Walden
Art Direction & Design: Iro Mavrogeni

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San Francisco, CA