Iro Mavrogeni

Global Impact Strategies

GiStrat is a Washington, D.C.- based startup that uses decision science and predictive analytics to look at some of the most complex problems around the world. An early stage company, they came to us with just a name, and lots of ideas and questions about how to address their complex model. We started by developing a brand and a set of style guidelines that their in-house design team could build off.

The goal was to establish a strong and professional look that would resonate with their key audiences throughout District and country. In an effort to get a digital component up for them quickly, we created a website, which we continued to build upon in a sprint format. Since launching in December 2015, GiStrat has already appeared on CSPAN and Bloomberg.

Tags: Branding, Identity, UI, Website, Infographic, icons, Site architecture, Parallax, Responsive Credits: Work done while at Elefint. Creative-, Art Direction & Design: Iro Mavrogeni

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San Francisco, CA