NESsT, an organization that develops sustainable social enterprises in emerging market economies was founded in 1997 - which was also the year they designed the logo they were still using in 2016. As they have stayed relevant through the decades their logo and visual identity sadly had not. While it was hard for some to say good bye to their old logo the team unanimously loved the visual identity we created which pays homage to the past but allows them to enter the current market with a logo that matches their reputation 20 years later.
Knowing a logo change wasn’t enough we worked with the NESsT team to create new fact sheets annual report and book template business cards letterhead icons and a PowerPoint template that can be used by their partners around the world.
Tags: Branding, Identity, icons, collateral Credits: Work done while at Elefint Designs. Creative-, Art Direction & Design: Iro Mavrogeni