We were approached to create the website for Microsoft IT, the leading IT division in the industry and the IT engine behind one of the world’s largest and most innovative technology companies. Our objective was to give Microsoft IT a voice, which we accomplished by building a web experience that provides Microsoft IT with a public platform to share its stories; a website that attracts and retains millions of visitors and elevates awareness of Microsoft IT.
After a thorough strategic review and evaluation of the existing content, as well as an in-depth competitor analysis, we created the content strategy, site architecture and design for the new web experience. The modern, responsive portal attracts & retains millions of visitors each year and is a source of rich and constantly updated high-quality content, powered by the top subject matter experts at Microsoft.
Tags: Content architecture, Site architecture, UI, Art Direction, Project Management Credits: Work done while at Traina Design Creative Direction: David Traina Art Direction & Design: Iro Mavrogeni