Iro Mavrogeni

San Francisco Symphony Holiday Campaign

The San Francisco Symphony celebrates the Holidays with a wide variety of live musical entertainment. The brochure aims to encourage ticket purchases, which increased drastically after it mailed. The concept is based on retro wrapping paper, which creates such a strong connection to the holiday season. Warm colors, patterns inspired by old-style wrapping papers, ornaments and icons were created to embody this modern retro aesthetic. Posters, digital and printed ads and 3-sheets were some of the pieces of the campaign.

Tags: iconography Credits: Work done while at the San Francisco Symphony. Creative & Art Direction & Design: Iro Mavrogeni