Iro Mavrogeni

San Francisco Symphony 17/18 Season Campaign

Each season the Symphony creates a fresh look and feel for its printed and digital materials. For the 17/18 cmapaign I art directed, redesigned and evolved the look and feel of the existing pieces, created visually engaging layouts, and reorganized the content for better user flow. The campaign includes brochures, videos, posters, ads, flyers and other promotional pieces and led to an increase in the subscription base through renewal and acquisition sales.

Tags: Campaign, brochures, digital Credits: Work done while at the San Francisco Symphony. Creative & Art Direction & Design: Iro Mavrogeni

Musician Photoshoot

I organized and directed a photoshoot, in order to add a face to the Symphony and highlight the incredible musicians.

Subscription brochure

The 40 page brochure is the centerpiece of the season launch marketing campaign and sets the tone for the year of music ahead. It serves as a promotional tool to the Symphony, but also as a useful guide to the subscribers. We redesigned and evolved the look and feel of the brochure, created visually engaging layouts, and reorganized the content for better user flow.

Single Tickets Brochure

As part of the 17/18 season campaign, the Single Tickets brochure features all the concerts available to the public.

Emphasis was placed on featuring individual well known artists and performers throughout the brochure. The style is connecting to the 17/18 season look and feel, which was developed earlier this year.

Compose Your Own Brochure

The Compose Your Own brochure is unique in that it allows users to create their own concert packages with their preferred selection of concerts. The strategy and content was created based on that, as well as the fact that it is part of the 17/18 season campaign.

Tote

A custom tote bag was part of the campaign and was given as a thank you gift to the subscribers.

Monthly Flyers

This folded flyer was created to provide users an overview of each months concerts as well as to entice users to buy tickets for upcoming concerts. The format is based on a very flexible system, allowing each month’s diverse range of concerts to be visualized and represented.